Privacy Policy
Last Updated and Effective Date: August 15, 2025This Privacy Policy describes how Best Friends Pet Care, Inc. and our affiliates and subsidiaries ("we," or "us") collects, uses, discloses, and processes your Personal Information ("you" and "your"), as well as rights that you may have regarding that information. We reserve the right to change this Privacy Policy at any time. If we change our Privacy Policy, we will post an updated version on this website. Please check back periodically to see if our Privacy Policy has been updated. Updates to the Privacy Policy will be referenced by the "Last Updated and Effective Date" date shown above. By visiting this website, you acknowledge and consent to the privacy practices described in this Privacy Policy, including any revisions to this Privacy Policy that we post.
1. Definitions
"Personal Information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular person, household or device. "Personal Information" does not include: (a) publicly available information or lawfully obtained, truthful information that is a matter of public concern; or (b) information that is deidentified or aggregate information.
"Sensitive Personal Information" means Personal Information that reveals information such as: (a) social security, driver's license, state identification card, or passport number; (b) account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (c) precise geolocation; (d) racial, ethnic, or national origin, citizenship or immigration status, religious or philosophical beliefs, or union membership; (e) the contents of mail, email, and text messages unless we are the intended recipient of the communication; (f) genetic data; (g) information about a child; (h) biometric information for the purpose of uniquely identifying an individual; (i) mental health, physical health and pregnancy; (j) sex life or sexual orientation, including status as a trans or nonbinary individual; (k) status as a crime victim; and (l) neural data. Sensitive Personal Information that is publicly available is not considered Sensitive Personal Information or Personal Information.
Please note that various jurisdictions may use different terms. For example, some jurisdictions use the terms "personal data" or "sensitive personal data." Moreover, some jurisdictions do not consider some of the Personal Information listed in the Sensitive Personal Information definition above as Sensitive Personal Information.
2. Information We Collect, the Categories of Source of Collection and the Purpose for Collection
Set forth below are the categories of Personal Information we collect and that have collected in the preceding 12 months, the categories of sources from which the Personal Information was collected and the business or commercial purpose for such collection. Please note that we may not collect all of the information referenced below regarding you and we may not use your Personal Information for all purposes set forth in this Privacy Policy.
| Category | What We Collect | Sources | Business Purposes |
|---|---|---|---|
| Personal Identifiers | Real name, alias, postal address, telephone number, email address, unique personal identifier, online identifier, IP address, signature, date of birth, credit/debit card number | Directly from you; automatically via cookies and tracking technologies; our service providers | Creating and registering your account; operating and improving our services; facilitating communication; responding to questions and support requests; verifying identity; processing referrals |
| Commercial Information | Records of personal property, products or services purchased or considered, type and quantity of work performed, date services performed | Directly from you; automatically via cookies and tracking technologies; our service providers | Delivering and operating our services; maintaining and enhancing services; tailoring content; sending relevant marketing; managing surveys and promotions; communicating regarding your account; detecting fraud and security incidents |
| Internet Information | Information regarding interaction with a website, application, or advertisement | Automatically via cookies and tracking technologies; our service providers | Delivering and managing our services; maintaining and improving website functionality; customizing content; providing marketing communications; analyzing usage; detecting fraud and unauthorized access |
| Geolocation Data | Internet protocol address | Automatically via cookies and tracking technologies; our service providers | Delivering and managing our services; maintaining and improving website functionality; customizing content; providing marketing communications; analyzing usage; detecting fraud and unauthorized access |
We do not collect, use or disclose Sensitive Personal Information.
We also collect aggregated, de-identified or anonymous data that does not identify individual consumers. We collect this information for various purposes such as statistical or demographic data for legitimate business purposes. We commit to maintain and use such data without attempting to re-identify the data.
3. Cookies and Tracking Technologies
We use several types of cookies and other tracking technologies on our website. A cookie is a small file of letters and numbers stored on your browser or device. We and our service providers use cookies and similar technologies such as web beacons and tracking pixels to analyze trends, administer our website, personalize content and ads, track users' movements, gather demographic information, and provide marketing. You can control cookies at the individual browser level, but disabling them may limit certain features or functions on our website.
Types of Cookies We Use
- Strictly necessary cookies. Required for the operation of our website, such as enabling you to log into secure areas or use a shopping cart.
- Functionality/preference cookies. Used to recognize you when you return to our website, enabling us to personalize content, greet you by name, and remember your preferences.
- Statistical, analytical or performance cookies. Allow us to recognize and count visitors and see how they move around our website to improve its functionality.
- Marketing/targeting cookies. Record your visit, pages viewed, and links followed to make our website and advertising more relevant to your interests.
- Third party cookies. Placed by advertising networks and external service providers to measure advertising effectiveness and deliver tailored ads on other websites.
We use Google Analytics to ensure website functionality and improve our services. This software may record information such as your IP address, location, browser type, operating system, access time, duration of visit, pages viewed, and search terms entered. Google Analytics is owned and controlled by Google LLC. Data collected is subject to Google's privacy policy. You may opt-out by installing the Google Analytics browser add-on.
We also use web beacons, pixels, and tracking pixels to collect information about your use of the site and to trigger targeted ads. Emails we send may include similar technologies to track whether you've opened an email or clicked a link.
If you want to remove existing cookies or block future cookies, you can do so through your browser settings. Please note that deleting or blocking cookies may impact your user experience. By using our website and services you affirmatively agree to the use of cookies disclosed in this Privacy Policy.
4. Personal Information We Disclose, Share for Targeted Advertising or Sell
Disclosure to Service Providers
We disclose Personal Information to our service providers and contractors for the following business purposes: auditing of ad impressions; security and fraud detection; functionality and debugging; services performed on our behalf (including customer service, payment processing, and analytics); advertising and marketing services; research and development; and quality control and improvement of products and services.
| Category of Personal Information | Business Purposes for Disclosure |
|---|---|
| Identifiers | Auditing of Ad Impression; Security and Fraud Detection; Functionality & Debugging; Services on Our Behalf; Advertising and Marketing Services; Research & Development; Quality Control & Improvement |
| Commercial Information | Auditing of Ad Impression; Security and Fraud Detection; Functionality & Debugging; Services on Our Behalf; Advertising and Marketing Services; Research & Development; Quality Control & Improvement |
| Internet Information | Auditing of Ad Impression; Security and Fraud Detection; Functionality & Debugging; Services on Our Behalf; Advertising and Marketing Services; Research & Development; Quality Control & Improvement |
| Geolocation Data | Auditing of Ad Impression; Security and Fraud Detection; Functionality & Debugging; Services on Our Behalf; Advertising and Marketing Services; Research & Development; Quality Control & Improvement |
We may also use and/or disclose Personal Information as necessary: (a) to comply with any legal process and/or exercise or defend legal claims; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and rights; and (e) to pursue available remedies or limit damages. We may also disclose your Personal Information in connection with any reorganization, acquisition, merger, sale, or similar business transaction.
Selling and Sharing for Targeted Advertising
We do not sell your Personal Information in the traditional sense. However, under certain laws such as California law, some disclosures may constitute a "sale" or "share." We may share Personal Information for cross-context behavioral advertising (targeted advertising).
| Category | Categories of Third Parties | Purposes |
|---|---|---|
| Identifiers | Social media companies; third party advertising and marketing partners; data analytics providers | Advertising; Marketing; Analytics |
| Commercial Information | Social media companies; third party advertising and marketing partners; data analytics providers | Advertising; Marketing; Analytics |
| Internet Information | Social media companies; third party advertising and marketing partners; data analytics providers | Advertising; Marketing; Analytics |
| Geolocation Data | Social media companies; third party advertising and marketing partners; data analytics providers | Advertising; Marketing; Analytics |
We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age.
5. Our Retention Policy
We will retain each category of your Personal Information for an amount of time reasonably necessary for us to use the information for the purposes disclosed herein and for any other permitted purposes, including retention pursuant to any applicable contract, law or regulation. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your Personal Information, and applicable legal requirements.
6. Data Security
We implement technical, organizational, administrative and physical measures to help ensure a level of security appropriate to the risk to the Personal Information we collect, use, process and disclose. These measures are aimed at ensuring the ongoing integrity and confidentiality of Personal Information. We evaluate these measures on a regular basis to help ensure the security of the processing. Please be aware that, despite our ongoing efforts, no security measures are perfect or impenetrable.
7. Email Communications
You may unsubscribe from our marketing communications by clicking the "unsubscribe" link in our commercial emails, or by sending a request to [email protected]. If you opt-out of marketing emails, we may still send you messages related to specific transactions. Unsubscribing will not affect our service to you.
8. Children
We do not direct our websites or applications to children under thirteen (13) years of age. We do not knowingly collect information from persons under 13 years of age or provide any Personal Information from such persons to any third party. No information should be submitted to our website by persons under 13 years of age. When appropriate, we may ask you to indicate your date of birth to verify compliance with age requirements.
9. Video Content
Our website may include content that may be governed by the Video Privacy Protection Act ("VPPA"). Some of the cookies and tracking technologies disclosed above may provide others access to your personal information. To the extent that the VPPA applies to our website, by using our website you explicitly consent to our practices, including those that relate to video content or are otherwise governed by the VPPA.
10. Consumer Rights
Your Rights if You Are a Resident of California
California residents may exercise certain privacy rights pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, and related regulations (CCPA). These rights are subject to certain exceptions and verification mechanisms.
- Right to Know Personal Information Collected. You have the right to know the categories and specific pieces of Personal Information we have collected about you, the sources, the business or commercial purpose, and the categories of parties to whom we disclose it.
- Right to Know Personal Information Disclosed, Sold or Shared. You have the right to request disclosure of the categories of Personal Information collected, sold, or shared about you and the categories of third parties involved.
- Right to Request Deletion. You have the right to request that we delete your Personal Information, subject to certain exceptions. We will let you know what, if any, Personal Information we can delete and the reason if we cannot delete all of it.
- Right to Correct Inaccurate Information. If you believe Personal Information we maintain about you is inaccurate, you have the right to request a correction. We will use commercially reasonable efforts to correct the information as you direct.
- Right to Opt-Out of Sale and Sharing. You may opt-out of the sale or sharing of your Personal Information by clicking here. You can also use a browser that supports a Global Privacy Control (GPC) signal.
- Right to Limit Use of Sensitive Personal Information. Given our data governance practices, this right does not apply to you.
- Right to Non-Discrimination. If you choose to exercise any of your rights, you have the right to not receive discriminatory treatment by us.
Your Rights if You Are a Resident of Texas, New Jersey or Maryland
If you are a resident of Texas, New Jersey or Maryland, you may have certain rights related to your Personal Information, subject to exceptions and verification mechanisms.
- The Right to Know: You have the right to know whether we are processing your Personal Information.
- The Right of Access: You have the right to access your Personal Information and obtain a copy in a readily usable format, if feasible.
- The Right to Correct Inaccuracies: You may request that inaccuracies in your Personal Information be corrected.
- The Right to Delete: You have the right to request that your Personal Information be deleted, except where retention is required by law or contractual obligation.
- The Right to Data Portability: You have the right to obtain a copy of your Personal Information in a portable and, if feasible, readily usable format.
- The Right to Opt-Out: You may elect to prevent your Personal Information from being used in targeted advertising, sold, or used for automated decision making or profiling that may produce legal or similarly significant effects.
- The Right to Non-Discrimination: If you choose to exercise any of your rights, you have the right to not receive discriminatory treatment by us.
- Rights Regarding Sensitive Personal Information: Given our data governance practices, this right does not apply to you.
If we have actual knowledge that you are between 13 and 18 years of age, we will not without your consent process your Personal Information for targeted advertising, profile you in furtherance of decisions that produce legal or significant effects, or sell your Personal Information.
Verification of Consumer Requests
For California residents: you can exercise your opt-out rights by clicking the link provided above. For requests to know, correct and/or delete, send an email to [email protected] or call (833) 446-4280.
For residents of all other states described above, you can exercise your rights by sending an email to [email protected] or calling (833) 446-4280.
When you make a request, we will take steps to verify your identity to help protect your privacy and maintain security. Our verification procedure may differ depending on whether you have an account with us and the type of request you are making.
We will respond to valid requests no later than 45 calendar days. If necessary, we may take up to an additional 45 days but will provide notice and an explanation. If we cannot fulfill your request, we will notify you of the decision and reasons within 45 days. If you believe our decision was in error, you may have the right to submit an appeal or seek assistance from your state attorney general.
11. Nevada Privacy Notice
Nevada law provides that Nevada residents may opt-out of the "sale" of "covered information" to third parties. Our uses of your Personal Information are not sales under Nevada law, so no opt-out right applies.
12. How to Contact Us
If you have any questions or concerns about our privacy policies and practices, please contact us by calling (833) 446-4280 or emailing [email protected].